You may have a problem with your shoe, but it may not be the style or brand. It is quite possible your shoes are too small for your foot. When you shop for shoes, be aware that different types of shoes and different brands often differ in size and width. A size nine in one shoe may be different than a size nine of another make and model. Your shoe may be too tight in the forefoot. This squeezes the soft tissues around the big toe. A shoe with a larger toe box may help ease the pressure on the ball of your big toe.